Pepsi Reply
September 14, 1995
Dear Mr. Peters:
I am responding to your letter dated August 16, 1995. We at Pepsi-Cola Company wish to thank you for your interest in our company, as expressed by your desire to share your ideas with us. We are, needless to say, always keenly interested in new ideas which will further the growth of our business. Indeed, in keeping with this interest, we have many employees and independent agencies who devote their time and energies to a continuing program of improving the means by which we promote our products.
While we regularly receive many unsolicited suggestions concerning our advertising and a wide range of other subjects, experience has shown that a great many of the unsolicited ideas we receive have already been considered or used by Pepsi-Cola Company or its competitors. Also, experience has proved that the practice of considering unsolicited, submitted suggestions inevitably gives rise to misunderstandings as to the origin and ownership of the particular ideas which may be contained in such materials. Accordingly, we have found it necessary to adopt a general policy of not accepting unsolicited ideas and suggestions.
In keeping with this corporate policy, I must advise you that we cannot pursue your suggestion. Therefore, your enclosure is being returned to you, and we will not keep any copies in our files.
Thank you again for taking the time to contact Pepsi-Cola.
Very truly yours,
Kathi Bonet
Administrative Assistant
Law Department
Enclosure
PS -- Enclosed is a T-Shirt for Bob.
Dear Mr. Peters:
I am responding to your letter dated August 16, 1995. We at Pepsi-Cola Company wish to thank you for your interest in our company, as expressed by your desire to share your ideas with us. We are, needless to say, always keenly interested in new ideas which will further the growth of our business. Indeed, in keeping with this interest, we have many employees and independent agencies who devote their time and energies to a continuing program of improving the means by which we promote our products.
While we regularly receive many unsolicited suggestions concerning our advertising and a wide range of other subjects, experience has shown that a great many of the unsolicited ideas we receive have already been considered or used by Pepsi-Cola Company or its competitors. Also, experience has proved that the practice of considering unsolicited, submitted suggestions inevitably gives rise to misunderstandings as to the origin and ownership of the particular ideas which may be contained in such materials. Accordingly, we have found it necessary to adopt a general policy of not accepting unsolicited ideas and suggestions.
In keeping with this corporate policy, I must advise you that we cannot pursue your suggestion. Therefore, your enclosure is being returned to you, and we will not keep any copies in our files.
Thank you again for taking the time to contact Pepsi-Cola.
Very truly yours,
Kathi Bonet
Administrative Assistant
Law Department
Enclosure
PS -- Enclosed is a T-Shirt for Bob.
posted by Dairn | 3:21 PM
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