BCTV Letter
July 17, 1995
BCTV
7850 Enterprise St
Burnaby, BC
V5A 1V7
Dear TV station sultans,
I'm writing to congratulate you on your fine television station. Your show selection is impressive (I love watching Letterman), and Squire Barnes is the most entertaining, knowledgeable, and humourous sportscaster ANYWHERE! (take that, Dan Russell)
Anyhow, the main reason for my letter is to grant you the coveted "Most Inappropriate Ad Placement Of The Year Award." I just made up the category today, so you've probably never heard of it before, but my family (wife, Wendy; sons, Harvey and Denny; and adopted daughter, Shelagh) is fully behind me on this. We were watching the evening newscast on your station, as always, waiting for the sports report with Squire Barnes. It was exactly 6:43pm according to my watch, when a commercial came on regarding speeding in BC. It was one of those "Roadsense" ads with a car going 100 kph (able to stop before having an accident), and another vehicle (a van I think, I don't know the model...) going 115 kph, unable to stop before smashing into a semi trailer. The ad then states that "Speed is killing us." It is a very effective commercial which had the whole family quiet (even our yappy poodle, Luigi), and just staring at the TV set. THEN, the very next commercial shows Indy race cars going in excess of 300 kph around Vancouver, and the announcer says to "Get your speeding tickets now!" The Vancouver Indy is billed as the fastest weekend in town, and... get this... is sponsored by Molson Canadian beer!!! HELLO??? Are you trying to tell me: "Speed kills, but support the racing of cars going too fast, sponsored by the sale of alcohol?" You can see that by themselves, these commercials are no big deal, but when they are run back to back, side by side, and one after the other, it defies logic! Do you see what I mean? That's why you are this year's winner!
Of course, this is all in the name of good humour, as I don't want you to think that I'm angry or upset, just curious as to how this could have happened? This is of additional interest to me since that I am one of the local finalists to drive the pace car for the start of this year's Indy race. I hope that your viewers don't get the idea that all race drivers are speed demons who consume gallons of beer and don't realize the importance of road safety.
Thanks for taking the time to read my comment. I know that you didn't mean for anything negative to come from a simple TV ad, but that's the same thing they said when writers came up with the sitcom, "Who's The Boss?" By the way, how about showing some "Hogan's Heroes" reruns? That was a classic show!
BCTV
7850 Enterprise St
Burnaby, BC
V5A 1V7
Dear TV station sultans,
I'm writing to congratulate you on your fine television station. Your show selection is impressive (I love watching Letterman), and Squire Barnes is the most entertaining, knowledgeable, and humourous sportscaster ANYWHERE! (take that, Dan Russell)
Anyhow, the main reason for my letter is to grant you the coveted "Most Inappropriate Ad Placement Of The Year Award." I just made up the category today, so you've probably never heard of it before, but my family (wife, Wendy; sons, Harvey and Denny; and adopted daughter, Shelagh) is fully behind me on this. We were watching the evening newscast on your station, as always, waiting for the sports report with Squire Barnes. It was exactly 6:43pm according to my watch, when a commercial came on regarding speeding in BC. It was one of those "Roadsense" ads with a car going 100 kph (able to stop before having an accident), and another vehicle (a van I think, I don't know the model...) going 115 kph, unable to stop before smashing into a semi trailer. The ad then states that "Speed is killing us." It is a very effective commercial which had the whole family quiet (even our yappy poodle, Luigi), and just staring at the TV set. THEN, the very next commercial shows Indy race cars going in excess of 300 kph around Vancouver, and the announcer says to "Get your speeding tickets now!" The Vancouver Indy is billed as the fastest weekend in town, and... get this... is sponsored by Molson Canadian beer!!! HELLO??? Are you trying to tell me: "Speed kills, but support the racing of cars going too fast, sponsored by the sale of alcohol?" You can see that by themselves, these commercials are no big deal, but when they are run back to back, side by side, and one after the other, it defies logic! Do you see what I mean? That's why you are this year's winner!
Of course, this is all in the name of good humour, as I don't want you to think that I'm angry or upset, just curious as to how this could have happened? This is of additional interest to me since that I am one of the local finalists to drive the pace car for the start of this year's Indy race. I hope that your viewers don't get the idea that all race drivers are speed demons who consume gallons of beer and don't realize the importance of road safety.
Thanks for taking the time to read my comment. I know that you didn't mean for anything negative to come from a simple TV ad, but that's the same thing they said when writers came up with the sitcom, "Who's The Boss?" By the way, how about showing some "Hogan's Heroes" reruns? That was a classic show!
TV for me,
Dairn M Peters
PS Could you please coax Squire into sending an autographed photo for my son Denny, and a BCTV cap for my adopted daughter Shelagh?
posted by Dairn | 9:58 AM
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