CFOX Letter (1)
July 24, 1997
CFOX
1006 Richards St.
Vancouver, BC
V6B 1S8
Dear radio radicals,
I almost never write letters, but today I am writing to tell you how much I enjoy your great station! I've been listening for quite a few years now, and thoroughly enjoy your song selection and talented on-air personalities (they are hilarious!). You've made a rock 'n roll believer out of this former country boy! Thanks for all the fine work you do to make my day better.
Anyhow, the main reason for my letter is to grant you the coveted "Most Inappropriate Ad Placement Of The Year Award." I just made up the category today, so you've probably never heard of it before, but consider yourselves fortunate, nonetheless, to have been chosen for such a prestigious accolade. I was driving to work this morning (I tighten the bolts on the Lions Gate Bridge) and listening to the Fox, as usual, when at 8:20am I heard an advertisement for drinking and driving. It was the Counter Attack one where it mentions how fast your heart beats when drinking, and then how is speeds up when you see a police roadside check up ahead. This by itself is nothing unusual because I had heard that ad numerous times before. However, immediately following, was an advertisement for John Labatt Classic! An alcohol ad, right after a "don't drink & drive" reminder. HELLO??? Doesn't that seem a little strange to anyone else out there? All I needed to hear next was an ad about the Vancouver Indy sponsored by Molson Canadian beer, and 'whammo', there it was! These commercials by themselves are no big deal, but put them together, back to back, side by side, and one after the other, and it sounds like hypocritical mayhem! Do you see what I mean? That is why you are this year's winner!
Of course, this is all in the name of good humour, as I don't want you to think that I'm angry or upset, just curious as to how this could have happened? This is of additional interest to me since that, once again, I am one of the local finalists to drive the pace car for the start of this year's Indy race. I just hope the listening public doesn't link driving fast cars to drinking or the CART circuit will have more than tobacco advertising to worry about.
Thanks for taking the time to read my comment. I know that you didn't mean for anything negative to come from a simple radio spot, but that's the same thing they said when writers came up with the sitcom, "Golden Girls."
CFOX
1006 Richards St.
Vancouver, BC
V6B 1S8
Dear radio radicals,
I almost never write letters, but today I am writing to tell you how much I enjoy your great station! I've been listening for quite a few years now, and thoroughly enjoy your song selection and talented on-air personalities (they are hilarious!). You've made a rock 'n roll believer out of this former country boy! Thanks for all the fine work you do to make my day better.
Anyhow, the main reason for my letter is to grant you the coveted "Most Inappropriate Ad Placement Of The Year Award." I just made up the category today, so you've probably never heard of it before, but consider yourselves fortunate, nonetheless, to have been chosen for such a prestigious accolade. I was driving to work this morning (I tighten the bolts on the Lions Gate Bridge) and listening to the Fox, as usual, when at 8:20am I heard an advertisement for drinking and driving. It was the Counter Attack one where it mentions how fast your heart beats when drinking, and then how is speeds up when you see a police roadside check up ahead. This by itself is nothing unusual because I had heard that ad numerous times before. However, immediately following, was an advertisement for John Labatt Classic! An alcohol ad, right after a "don't drink & drive" reminder. HELLO??? Doesn't that seem a little strange to anyone else out there? All I needed to hear next was an ad about the Vancouver Indy sponsored by Molson Canadian beer, and 'whammo', there it was! These commercials by themselves are no big deal, but put them together, back to back, side by side, and one after the other, and it sounds like hypocritical mayhem! Do you see what I mean? That is why you are this year's winner!
Of course, this is all in the name of good humour, as I don't want you to think that I'm angry or upset, just curious as to how this could have happened? This is of additional interest to me since that, once again, I am one of the local finalists to drive the pace car for the start of this year's Indy race. I just hope the listening public doesn't link driving fast cars to drinking or the CART circuit will have more than tobacco advertising to worry about.
Thanks for taking the time to read my comment. I know that you didn't mean for anything negative to come from a simple radio spot, but that's the same thing they said when writers came up with the sitcom, "Golden Girls."
The Faux Raux,
Dairn M Peters
PS Could you please coax Larry & Willy or Bill & Erin into sending an autographed photo for my daughter Leesa, and a CFOX cap for my adopted son Benny? Thanks!
posted by Dairn | 10:39 AM
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