CFOX Reply
October 8, 1997
Dear Mr. Peters,
First of all, let me say sorry for not answering your first letter..... I never did receive it. Listeners are important to us and if it helps we can blame the post office.
So, that out of the way, thanks for your comments regarding the scheduling of commercials. We will try to be more careful in future, but if you think about it, there is nothing wrong with drinking Labatts beer. What is wrong is to drink and drive. The Counter Attack Program is focused on the latter, and most positionings of the public service announcement are viable. But as I said earlier we will watch for it.
Thank you for taking the time to write. And in any event don't go back to country music..... remember this is Vancouver where Rock rules.
Sincerely,
Chris Pandoff
General Manager
Dear Mr. Peters,
First of all, let me say sorry for not answering your first letter..... I never did receive it. Listeners are important to us and if it helps we can blame the post office.
So, that out of the way, thanks for your comments regarding the scheduling of commercials. We will try to be more careful in future, but if you think about it, there is nothing wrong with drinking Labatts beer. What is wrong is to drink and drive. The Counter Attack Program is focused on the latter, and most positionings of the public service announcement are viable. But as I said earlier we will watch for it.
Thank you for taking the time to write. And in any event don't go back to country music..... remember this is Vancouver where Rock rules.
Sincerely,
Chris Pandoff
General Manager
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