Snapple Reply

November 17, 1995


Dear Peters:

Thank you for your letter regarding Snapple commercial advertising. We appreciate hearing from such enthusiastic consumers and we are thrilled you enjoy Snapple beverages so much.

In response to your inquiry concerning our commercials, we would like to explain how we approach our advertising. After we read and answer all the great letters we receive, they are forwarded to our advertising agency. Our agency selects twelve out of the 80,000 plus letters we receive annually to appear on our commercials. This is a very difficult decision. Although we know all the letters we receive are great Snapple originals, guidelines must be set to narrow the decision.

In Canada we currently advertise Snapple product through radio and hope to produce television commercials using "real Canadian consumers" in the next year or two. We do have television commercials in Quebec currently.

Believe it or not Americans consume almost three times per capita more Snapple than Canadians, but our consumption is increasing.

Thank you for your interest in our product and Snapple advertising. Keep watching for our upcoming television commercials, hopefully we will soon be featuring our "real Canadian consumers".

I have enclosed a few coupons for use towards your next purchase of Snapple and a key chain. Thanks again for contacting us.

Sincerely,

Carolyn Payne
Consumer Service Representative