Esso Reply

June 6, 1995


Dear Mr. Peters:

Re: File #207460

I would like to take this opportunity to thank you for having taken the time to express your satisfaction with Esso's products and services. It is always a pleasure to hear from our customers, especially when their experiences have been so positive. We are very proud of the people associated with our organization and are always delighted to learn that their commitment to service excellence is appreciated.

With regard to your comments concerning one of Imperial's recent marketing campaigns, please allow me to explain that the Esso Tiger featured in our advertising is in no way associated with a breakfast cereal or Kelloggs. The Esso Tiger has been a part of our advertising strategy for almost 30 years and it promotes Esso's motor gasoline and other petroleum-related products and services.

Once again, Mr. Peters, thank you for having found the time to write to our centre. It is our hope that you will continue to use Esso products and services and grant us the opportunity to earn our stripes!

Sincerely yours,


David E. J. Sims
Customer Service Coordinator